Key responsibilities span the full scope of digital and traditional marketing. This includes end-to-end campaign development—from concept, briefing, and management to execution—across all media platforms. This includes content strategy and creation, covering everything from social media and SEO/SEM to paid media and experiential marketing. And covers media buying across all digital and ATL platforms, as well as optimization to drive reach and engagement. Brand strategy, resource management, and project research and evaluation are also key areas, ensuring cohesive, high-impact marketing initiatives across all channels.
2016 - 2022
Digital Marketing & Content Director
Family Planning NSW, ACON
Key responsibilities including end-to-end integrated marketing campaign conception, briefing, development and management, content strategy, creation and production, ATL & social media channel planning, buying & optimisation, SEO/SEM, market research, experiential marketing, brand strategy, development & execution, resource production and management, project research, management and evaluation,
2012 - 2016
Freelance Digital Content Director
Clients including University of Sydney Union, Publicis Mojo, Clemengers Sydney, PacMags, Metropolis, NineWest Media, Bondi Advertising, Trafalgar Travel, URSA Healthcare, Boehringer Ingelheim and Bayer Pharmaceuticals, Orbit Remit, NSW Government Get Healthy at Work
Key responsibilities including iOS & Android app design, UX, web design and development, project management, content strategy & creation, social media planning & marketing, integrated campaign conception, development and management, search engine optimisation/marketing, market research, experiential marketing, media planning, resource production and management, digital project evaluation, video concept creation and production
2009 - 2011
Digital Advertising Creative Director/Head of Copy