A $2M Commonwealth funded project to help reduce STI and BBVs in under 30 year olds by de-stigmatising sexual health, encouraging regular testing and practicing safe sex.
Fast to market in just 8 months, it achieved over 600K digital engagements and 12% national recognition in the target market. And 12 months later saw digital engagements rise to 1.53M and national recognition to 34%.
Delivered through a multi-platform digital strategy based on a consumer driven framework and using quick to produce, cost effective and scalable content to a traditionally hard to reach audience.
